Laithwaites
Laithwaites
Beyond the Wicket
About the project
Former England cricketer Stuart Broad launches Beyond the Wicket, a brand-new range of wines via Laithwaites.
We developed a creative concept as part of the social strategy for announcing this collaboration and delivered a range of content to support the launch.
We saw the opportunity to build intrigue with an attention-grabbing teaser, shared across both Laithwaites and Stuart’s own channels. This was followed by a creative launch video to introduce the range.
