Vitality
Vitality
Changing the Game
About the project
Strengthening our growing relationship with health and life insurance brand Vitality, we were brought on board to produce new episodes for their mini-documentary series Changing the Game.
The series shines a light on the role models and pioneers revolutionising sport. From how Masuri produced the world’s most innovative helmet and how in turn that technology is shaping the future of cricket, to how netball and the Vitality Roses are empowering women and inspiring them to have the confidence to become healthier.
Stories are told through the eyes of professional and grassroots players.
The narrative highlights powerful impacts and positive changes, as well as raising awareness and gaining attention for the brand’s partnerships.
