BBC Food
BBC Food
Bold flavours, Authentic talent
About the project
Following a competitive pitch process for BBC Food we were commissioned to produce 50 minutes of content across two briefs.
Technique videos were required to sit primarily on the BBC Food website, as well as recipe videos suitable for both website and social platforms. Building on our previous successful work with the channel our creative approach was to produce content that was varied and authentic, with simple graphics suitable to all platforms.
With a target audience of 25-34 year olds, for the recipes we gathered a range of young diverse talent who brought their own style of cooking to satisfy those who crave newness and Instagrammable food.
