Shark Beauty Shark Beauty

Generation Glow

About the project

Shark Beauty breaks into the UK skincare market with beauty tech first, Shark CryoGlow.

We designed and created a collection of social first videos, led by brand ambassador Dr Ewoma, to support their Generation Glow launch campaign. These sit on Shark Beauty UK channels. Aspirational in look and feel, with a strong graphic identity, they take consumers behind the science.

Shark Beauty has a proven track record of disrupting the beauty industry and bringing first of its kind innovation to market, so it was key to distinguish and highlight Shark CyroGlow’s unique features and let it stand out from the crowd.