Quality Street
Quality Street
John Barnes (w)raps Christmas
About the project
John Barnes is back again... here to change up the (w)rapping game!
We were commissioned by global agency Burson to produce an engaging music video featuring football legend John Barnes, for Quality Street’s Christmas campaign.
Communicating the brand’s environmental message to recycle Quality Street wrappers at Christmas, the music video generated a huge amount of press coverage, with a spread of national print and online, regional and national broadcast radio, and national television coverage.