Quality Street Quality Street

John Barnes (w)raps Christmas

About the project

John Barnes is back again... here to change up the (w)rapping game!

We were commissioned by global agency Burson to produce an engaging music video featuring football legend John Barnes, for Quality Street’s Christmas campaign.

Communicating the brand’s environmental message to recycle Quality Street wrappers at Christmas, the music video generated a huge amount of press coverage, with a spread of national print and online, regional and national broadcast radio, and national television coverage.

The campaign won Best Use of an Influencer/Celebrity at the Brand Film Awards 2024, and was Highly Commended for Best Use of Video in a Campaign at the PRCA Digital Awards 2024.